The Commercial Appropriation of Personality

• Category: Business
• ISBN: 0521800145
• Views: 5
• Posted on: 05/02/2021 17:20

Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.